Monday, 18 May 2009

Nokia pumps up Music value

R -L: Beatrice Olumhense, Nokia Marketing Manager, (Campaigns/Activations); Andre Henshaw (Andre Blaze-Nokia Icon); Mr. Bakdia Olowu (Illrymz); And Mr. Benedict Afagwu (Dj Humility) at the press briefing.

THE new Nokia Xpressmusic Playlist Top 5 is set to pump up the music volume in Nigeria. To be driven by music personality, Andre Henshaw (Blaze), the show will encourage youths and music lovers to share their favourite Playlists to win and also create an exciting platform to play, touch and share music experiences.
The outfit will also partner top Nigerian artistes to reward Xpressmusic consumers with pre-loaded music content and other amazing top of the range prizes.
Speaking at a media briefing held recently in Lagos to herald the show, the Marketing Manager of Nokia Nigeria, Beatrice Olumhense, described the project as a new experience in entertainment in the country.
Olumhense restated her company’s unflinching commitment to connecting with people. “And Nigerians are indeed a very special people to connect with,” she reveals.
All entries for the show will be made online via The two challenge categories of entry are the 1 in 5 challenge and the 5 in 5 challenge (playlist master).
In the first category, a player enters five song titles and artistes names in any one genre. To qualify for the playlist master challenge, the player enters five songs titles and artistes names. The five classes of entry are strictly Naija, dancehall, techno, club mixes and head bangers/rock.
The top 10 finalists will create two 10 minutes edit of their playlist in designated studios and uploaded on the special Nokia connected website and played in its Rave Parties in Abuja, Port Harcourt and Lagos.
The judges for the competition include top celebrity D.J, Benedict Afagwu (DJ humility) soundcity DJ, Bakdia Olowu (Illrymz) and Blaise.

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