By Oyindamola Lawal One of the top beauty companies, Sleek International, held its semi-final Face of Sleek contest on Saturday, November 14, at The Coral Hall, Victoria Island, Lagos, and 20 finalists emerged.
Before getting the final winner, the 20 contestants would have to stay under the same roof for a maximum of two weeks undergoing intensive crash programmes in Etiquette, Grooming and Fashion by professionals in preparation for the grand finale billed for November 29, in Lagos.
The regional screening for Face of Sleek kicked off with the first phase held in Abuja. About 90 damsels, most of whom were university undergraduates thronged the Sleek Studio, Blommsbury Plaza office of which 20 were selected.
The search, which is aimed at selecting a brand ambassador for Sleek Nigeria, according to Ify Ugochukwu, MD Sleek hair Nigeria, is also aimed at upholding the essence of the African beauty.
“We are looking for a lady with confidence, a sense of style and good skin. It doesn’t matter, if she is fat or skinny, but we are looking for that singular feature that expresses the total outlook of the African woman. It is about everything that makes you a woman, not just your facial beauty,” she says. Other criteria for selection include grammar, total look, passion and intelligence.
After a rigorous screening session, judges made up of prolific designers Dakova; Ify Ugochukwu, MD Sleek hair; Douglas Nwokocha; Rhythm FM, Abuja, radio DJ, Mrs. Goziem Onuoha; Sleek hair franchisee, Abuja; and Yemisi Suleiman of Vanguard, trimmed the number from about 90 to 20.
The competition was keenly contested by other winners from the regional screening points held in Enugu, Port Harcourt and Lagos, with each region producing 20 contestants. Others that could not be selected went home with diverse Sleek beauty products.
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